"iGODirect have been highly flexible and responsive in helping us develop programs that have delivered outstanding results, building loyal customers and engaging new customers across different areas of our business. |
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Come True cards is part of iGODirect Group, a specialist Direct Marketing Services provider. The Group has used Rewards Come True and branded Rewards Cards in many campaigns to test the effectiveness of their use in Direct Marketing.
Response Rates - Our experience across a number of industries and campaign types has enabled us to develop a model that consistently delivers up to 4 times the response rates than other response incentives of a similar value.
Industries - Industries in which this has been tested include General Insurance, Health Insurance, Energy, Finance, Manufacturing, Construction and Professional Services in both a consumer and B2B environment.
Campaign Types - Types of campaign include Member-get-Member, Acquisition to cold and warm prospects and Cross-Sell to current customers. The results have been consistently superior to similar campaigns.
We have also developed integrated campaigns using paper, web, email and SMS. These deliver a streamlined and highly branded customer experience and tend to enhance response rates further.
